Jacob Brancasi is a design researcher and strategist passionate about enhancing the health and well-being of individuals and communities.
Jacob partners with clients to uncover and amplify patient perspectives — and to imagine and design new services, products, and experiences that better meet patient challenges and aspirations. In order to successfully design for patient voice, he supports teams in integrating human-centered design and user experience principles and practices, through coaching and the development of communities of practice.
Jacob is honored to have received accolades from renowned institutions like the Core77 Design Awards, AARP, and the U.S. Department of Health & Human Services, and to have worked with talented teams at Massachusetts General Hospital, Children’s Health, Blue Cross Blue Shield, the U.S. Department of Veterans Affairs, and the Centers for Medicare & Medicaid Services.
He holds a bachelor’s degree from Vassar College, and a master’s degree from Art Center College of Design, where his thesis reimagined stock photos of healthcare through a co-design process with patients.
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